Saturday, June 23, 2007

retail industry

1. Zara, a clothing chain begun in Spain, and also located in the US, is considered a success story. It´s comparable to the GAP: http://en.wikipedia.org/wiki/Zara_(clothing) Here are some items from their summer line; http://www.zara.com/v07/index.html

2. Carrefour is a French company that is located all over the world. It pioneered the concept of the hypermarket, a department store and a supermarket under one roof. The prices are discounted. They have been very successful in places like Argentina, for example, where Wal-Mart was an abysmal failure due principally to lack of understanding the market. (Lesson: do your homework!) For an idea of retail prices in Spain: http://www.carrefour.es/index.html What percentage of the income of a family in Spain is spent on food?

3. El corte inglés is the largest department store chain in Spain. It was founded by a Cuban immigrant. The prices are comparable to or higher than department store prices in the US. You will see signs "Rebajas" in July. That means discounted prices, or items on sale: http://en.wikipedia.org/wiki/El_Corte_Ingl%C3%A9s

If you are pursuing the Certificate in Professional Spanish, these are retail companies that would be appropriate for your Service Learning requirement. Can you think of others?

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